Elon Musk once said in one of his speeches, “We have a choice to either stand back and let AI take over our business, or find a way to live with AI very peacefully.”
In a world where artificial intelligence is becoming more prominent day by day, if we are left behind, there will be no place for us and our business. But if we learn how to use artificial intelligence to our advantage, we will win instead of lose!
Where does artificial intelligence have users? Many places! But in this article, we want to talk about its application in our field, i.e. digital marketing.
In this article, we want to explain to you how advanced businesses use artificial intelligence in digital marketing these days. We are sure that if you know what you can do with artificial intelligence for your business, you will be surprised!
Why is artificial intelligence a hot topic these days?
Artificial intelligence is a hot topic everywhere we go these days. Of course, it is not surprising because this lifeless and soulless legacy is more and more included in our lives day by day.
It was just yesterday that we had to refer to dictionaries to translate a text; Today, using artificial intelligence and automatic translation tools, we translate our texts into another language with one click.
Previously, weather forecasting required manual review of various maps and data; But today, using artificial intelligence and advanced algorithms, we are able to accurately and automatically predict the weather of the coming days.
Until recently, designers and editors spent a lot of time and trouble to make the smallest change in a photo, such as removing its background; But now you hand over the photo to an artificial intelligence tool and with a few clicks you make any changes you want to the photo.
Don’t think the story ends here; No! This is just the beginning of the story.
Artificial intelligence has progressed to the point where several eBooks are written with artificial intelligence and are sold on Amazon. Isn’t it strange? A book written by artificial intelligence; Maybe in addition to being strange, it is also a little scary.
Elsewhere in the world, an Instagram photographer named Jos Avery gained thousands of followers for a long time with his extraordinary photos. Later, he admitted that he created the photos with artificial intelligence and that he photoshopped them a little.
Wait till now to see how this artificial intelligence cures the pain of our work.
To read Content marketing strategy: how to attract our audience and convert them into customers with content?Click on the link.
Why can’t we live without this technology now?
Artificial intelligence reduces human error in doing things; It automates monotonous tasks such as answering emails, generating invoices, etc. It processes and analyzes data and information that would take hours for humans to read in one minute; It has taken medical science hundreds of steps forward and is even able to perform dangerous tasks such as exploring the sea and helping rescue survivors after natural disasters.
All these things that we said were just a drop of the endless sea of artificial intelligence applications! Now let’s see how this unique invention of human hands makes a ruckus in the world of digital marketing and makes the work of digital marketers a hundred steps easier.
Make a splash with AI in digital marketing: 6 amazing uses!
If you know how to use artificial intelligence in digital marketing, you will surely be three times ahead of the rest because you will be able to effortlessly create unique ads, generate engaging content, provide perfect and excellent support and give your customers a different shopping experience. give
1. Create amazing ads with artificial intelligence!
Artificial intelligence works magic in advertising! We all know the common uses of artificial intelligence in advertising. For example, artificial intelligence collects users’ information, including their age, gender, and interests, and shows them appropriate advertisements. Until now, Google has used this feature a lot in its ads. But still many people are unaware of the magic of artificial intelligence and its applications in designing and implementing advertisements.
We used to make our own ads, and many of us still do. But now it is much easier.
You can get ideas from artificial intelligence to advertise your product. You can ask what has been the most profitable advertisement in recent years; You can ask AI to design an advertising banner for you.
In general, instead of going through the trouble of creating ads yourself, let artificial intelligence do part of the process to make the work faster or create your ads for you; That is exactly what big companies like Coca Cola and Quartz did!
If these companies are taking over the market using artificial intelligence, why not you? For example, you give the artificial intelligence a picture of your product and it will prepare a good advertising banner for you. (Or you can even ask him to suggest an interesting advertising scenario!)
Please click to see website design examples.
2. Predict the result of your ads with artificial intelligence!
Advertisements are expensive and we all know this; So if you are not sure of the effectiveness of your ads, you will end up losing money. Even worse than that! Poor quality advertising may turn customers away from your business. Fortunately, here too, artificial intelligence descends like a savior and helps us to make sure that our money is spent wisely. how about
Artificial intelligence has all the ads that have already been done on Google and their results in its memory; That is, he knows very well which types of advertisements have been more successful and which ones have not touched the hearts of users!
So, according to this information, it compares your ad with past ads and tells you how successful your ad will be based on experience.
3. Design your site without the need for human resources
Did you know that there is an artificial intelligence platform called The Grid that will design your site by itself? A site that can design itself without any help from humans is definitely commendable!
By using this site, you no longer need to spend time or money on designing your site. You just need to know how to use artificial intelligence to do it for you.
4. Provide a special shopping experience to the user with artificial intelligence.
When it comes to marketing, “personalization” is a very important issue. Every user should have a personalized experience from our site.
For example, imagine Elnaz entering a clothes shopping site. The artificial intelligence on this site guesses her interests and tastes based on the searches she has already made on the Internet and the data available about her (including age, gender, etc.) and suggests clothes that suit her. according to his taste.
A robot will serve Elnaz as her personal assistant on this site and will talk to her in a chat box and ask her questions so that she can guide her better.
If Elnaz needs something special or has a question, she will share it with the robot. Imagine how much Elnaz would enjoy shopping from such an advanced site that offers her a personalized experience!
No store can offer each customer a separate personal assistant who knows his taste and guides him. But this work is possible today with artificial intelligence, and you can make the shopping experience from your site as convenient and attractive for customers.
2 incredible but real examples of the use of artificial intelligence in providing a special shopping experience!
Artificial intelligence is even able to show different clothes on the customer, without the need to wear them! There is also an artificial intelligence platform called AI hairstyle online free where you enter your photo and the artificial intelligence tries different hairstyles on your head.
In this way, you can easily see which hairstyle and which color suits you; That too without really needing to take a risk and try it in the real world. This is the miracle and application of artificial intelligence in digital marketing!
5. Provide fast and excellent support
Suppose you ordered a product, but the product was defective. When you want to call support to return it, you have to wait on the line for 15 minutes! Imagine how disappointed you will feel in this situation and how much that store and that brand will lose its credibility in your opinion.
Now, what would you say if we told you that artificial intelligence technology is very easy to support? It is enough to have a robot on your site that will ask the customer the problem very quickly when he enters the site. The customer easily chooses the option “I have received a defective product and I want to return it” and that’s it! It is so easy to provide excellent and fast customer support with artificial intelligence.
This work is possible with artificial intelligence and even some sites are using it.
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6. Create content faster and smarter with artificial intelligence
One of the applications of artificial intelligence in digital marketing that has made a lot of noise these days is the use of artificial intelligence tools in content production. Let’s see how artificial intelligence helps us to create content.
Get captions from artificial intelligence
Have you ever wondered what caption to write for your Instagram posts? Tell JPT chat the exact topic of your post and ask it to write a suitable caption for your post. Even if you don’t like it, you can tell him to edit it and write a more exciting and better caption.
There is another amazing AI tool called Otter.ai that suggests relevant and interesting captions for your posts.
Get the relevant hashtag ready for delivery
In this case, ChatGPT will find the most relevant and best hashtags for your Instagram post and make it easy for you to create Instagram content. Just write the subject of the post for this artificial intelligence and submit your request.
RiteTag is another artificial intelligence tool that informs you of related hashtags according to the topic of the post. By optimizing your hashtags with the help of artificial intelligence, you will be seen more and your chances of going viral will increase a hundredfold.
You don’t run out of ideas with artificial intelligence
Many times it happens that we don’t have an idea for a story, video, or blog text, and we don’t know what to create content about. Well, as long as we have artificial intelligence, we will not be sad. We can go to ChatGPT again and say, dear and very stylish, I want you to post about my new product.
What idea do you have that the audience will fall in love with? tells you
Or say Chat JPT John, I want to introduce my new course in a video, please give me a good scenario so that the audience will understand the awesomeness of my course. A few seconds later, the scenario will change.
Of course, you should know that you have to explain what you want to artificial intelligence tools with precision and detail, otherwise you won’t get the desired result.
Create photos with artificial intelligence in the blink of an eye
Create visual content in the blink of an eye with AI!
Artificial intelligence is also making noise to produce visual content. For example, Eklipse is one of the children of artificial intelligence that automatically takes the video you want from YouTube, Facebook, or other social networks, turns it into an Instagram reel and delivers it to you!
There are tools in artificial intelligence, which will generate any photo you want for you, without having to shoot, edit or search for good photos for your content. Fresh and first-hand and produce your own thoughts and artificial intelligence! One of these tools is Doll-e, which made a lot of noise some time ago. The second is Bing’s artificial intelligence tool, which uses the same doll-e, but is more accessible. Simplified is another tool that produces the photo you want.
Staying behind or adapting to artificial intelligence? What is your choice?
Well, now you have reached the end of the article on artificial aquarium applications. Now you have two options, either continue with the previous method and do all your work yourself, spending a lot of time, or do something that will at least make you more efficient in terms of time and cost of production.
So, now that we are familiar with the miracles of artificial intelligence in digital marketing, it is time to make the decision that Elon Musk proposed and told you at the beginning of this article. It’s 2023 and it’s time to learn how to use artificial intelligence for the benefit of our business and adapt to the world ahead instead of being left behind.
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