Did you know that it is estimated that the growth rate of the digital marketing industry in the next 10 years will be higher than the growth rate of all other industries (combined)? If you want to be among the people who will taste and benefit from the growth of this industry in the coming years, this year is the best time to step into the digital marketing job market.
If you have a creative spirit, you are good at communicating with others, you like idea generation and you enjoy technology, stay with us in this article; Because you were created to become a “digital marketer”!
In this content, we are going to examine the digital marketing job market, digital marketing income, job fields of this profession, the amount of digital marketing demand and your future career in this field. Join us to shine light on these obscure and dark places!
Digital marketing in simple words: art beyond borders to attract customers!
What is a marketing job? We’ve all heard the term “digital marketing” before. But this phrase is a bit vague because it covers so many areas. Let’s clarify with a story:
Suppose a new business is started by a person named “Mr. Parsa”. But still no one has recognized it and its products are not known in the market. Here, a digital marketer named “Khannegar” enters the story!
Negar’s task as a digital marketer is to introduce Mr. Parsa’s business to people through various internet channels and attract them to his products. (Various internet channels such as social media, search engines, email, etc.) He tells the story of Mr. Parsa’s brand in an attractive and different way with the art of internet marketing to attract the audience.
In summary, the work and duties of a digital marketer include three main roles:
Raising awareness about the brand (if people don’t know that the brand “Mr. Parsa” exists, how can they buy from him?)
Attracting audiences and connecting them to the company
Increase product sales
What is the demand for digital marketing jobs in the market?
According to the EMR website, the global digital marketing market will reach a value of nearly 321 billion dollars in 2022. This market is expected to grow at a CAGR of 1.13% between 2023 and 2028. That is, if the value of this market was about 321 billion dollars until last year, it will probably reach about 671.86 billion dollars by 2028! A unique and promising growth!
In addition, by 2027 there will be nearly 6 billion Internet users in the world; (This statistic is currently 5.18 billion users.) As a result, the number of people consuming and creating content through digital channels will continue to increase. Therefore, the demand for hiring skilled digital marketers is not only not decreasing, but is increasing day by day.
According to LinkedIn, digital marketing is one of the top skills to advance your career in 2023. All these factors indicate that now is the best time to learn new skills and start this career!
To read Securing Your Website: how to protect your website from cyber attacks? Click on the link.
A look at the demand of the digital marketing market in Iran
With a simple search on the “Jabinja” site, we find that there are currently more than 900 active job positions in the field of digital marketing; (Which is a very good statistic.) However, many areas of digital marketing may be known by other names such as “content producer” or “SEO expert”. That is, by searching these titles, we will find many more job positions. (For example, there are more than 900 active job positions for SEO experts on Jabinja!)
Now consider that this statistic is only related to one of the job search sites in Iran. Definitely, if we have a wider search, this statistic will be several times. Referring to these statistics, we realize that the digital marketing job market is one of the most demanding job markets in Iran.
How much is digital marketing income? Digital marketing job income
Internet marketing income varies depending on your education, experience, location, job title, and skills. In Iran, you will earn 10 to 70 million tomans a month.
From start to finish: what documents are needed to become a digital marketer?
The first essential step to embarking on this path is to attend an accredited course. You don’t need a degree to become a digital marketer; But participating in an accredited course will make you stand out from others and become the first choice for hiring.
Critical skills to become a first-class digital marketer!
To break into the digital marketing job market, you need a combination of hard and soft skills. From hard skills such as “SEO, content production and content marketing, designing advertisements and launching campaigns, formulating strategies, launching websites and stores, and…”; to soft skills such as “basic interaction with the audience and creative ideation.”
Guarantee your future career by entering the digital marketing job market!
Digital marketing is one of those jobs whose need and demand is increasing day by day and artificial intelligence will not take its place. Besides, all businesses need this profession for their growth. From cafes and restaurants to doctors and surgeons; In today’s world, all businesses have no way to reach the destination of success except “internet marketing”.
Therefore, this job is one of the most reliable and lucrative jobs to secure your future career.
It is interesting to know that there is a shortage of really specialized personnel in this field in the market! Many people who claim to be digital marketers are not really trained in this field.
For this reason, if a person is really trained in this field and is considered a professional, the biggest businesses will run after him! If you are ready to have a bold and powerful start in this direction, we are waiting for you in the new digital marketing online course.
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Digital Marketing Career Fields: 8 High Paying Jobs + Your Duties!
If you want to enter the digital marketing job market, you must first know the general knowledge of internet marketing; That is, you should be aware of what parts this field has and how each part works. But you can choose one of these work fields for yourself. (for example, content creation) Of course, if you want to work as a digital marketing manager, you must master all these areas.
So let’s take a look at these 8 interesting, high-paying and creative digital marketing jobs!
1. Click ads: a distance as short as one click with customers!
One of your duties as a marketer is to manage and execute click ads. When searching on Google, the first links that appear are usually click ads that, when clicked, take us to a specific site. The
As an expert, you should run optimized ads with attractive content for the target audience.
2. Email marketer: the magic of email to attract customers!
Your task as an email marketer is to generate ideas and send creative and attractive emails to the audience to encourage them to visit the site and buy products. Making more people open your email, read more and have a higher conversion rate is your art and skill in analyzing and optimizing emails.
3. Content production: the power of the pen, photo and video!
If you are creative, have a beautiful pen, or have a hand in photography and video editing, your place as a content producer in the digital marketing job market is empty! As a content producer, your task is to attract the audience through the creation of text, image or video content. These contents may be for the purpose of selling products and services or their purpose is simply to entertain or educate the reader.
4. Copywriting: the art of selling with one sentence!
Many people think that a copywriter is the same content author or content producer as we explained in the previous case. But it is not. The main difference between a copywriter’s work and a text content producer is this: “Copywriters write very short texts that focus flatly and directly on selling a product.”
Social media: the giant of customer attraction!
Have you ever been inspired to buy a product by seeing an Instagram post? This is exactly what social media marketing does. As a social media marketer, you may have two tasks: “managing social pages and engaging with audiences” and “ideas and creating posts and videos for social pages.”
6. Analysis: the basic principle to attract customers!
When you work as a digital marketer, one of your tasks will be to analyze valuable data about your organization and your customers. For example, you continuously analyze the results of advertising campaigns to find out which model of advertising has been more effective. Studying and researching your target customers, their interests, their common pains, etc. are also a basic principle in this field.
7. Search engine optimization (SEO): the ladder of business growth!
How many times have you landed on the fifth or tenth page of Google search results? Probably rarely! Only one out of a hundred people might even visit the fifth, sixth, or tenth page of search results.
This is where the importance of search engine optimization or SEO becomes clear. One of the duties of a digital marketer is to strengthen the site’s SEO, which in itself attracts visitors and increases sales. The demand for this field of work is also high and the digital marketing income will be very good through the fundamental strengthening of SEO.
8. Creating a brand identity: the first step for sales!
Method!
Finally, we come to an important part of the digital marketing job market, which is the responsibility of the graphic designer: “Creating a visual identity for the brand!” Our logo, colors, fonts, designs and other visual elements give our brand identity and differentiate us from our competitors.
9. Digital marketing management
If you have complete skills and experience, you can take charge of digital marketing management. The manager oversees the performance of the entire digital marketing team and ensures that all work is done to achieve the company’s sales and revenue goals. The income of digital marketing manager is more than other departments.
To read Content marketing strategy: how to attract our audience and convert them into customers with content?Click on the link.
Which digital marketing job is right for me? The best choice for you
In the previous title, we introduced the job fields of internet marketing. Now let’s see which one of these fields is more likely to succeed according to your mood and personality:
Do you have an analytical mind and deal with good numbers? Get a job in the field of analytics or click advertising.
Do you have a creative spirit and are you artistic? Go to video production, Instagram post design, logo design and digital posters, etc.
Are you technical and interested in programming? Work in search engine optimization (SEO) or website design.
The digital marketing job market is very wide and there is room for different people with different mindsets! All these roles are considered in the field of marketing; Of course, as we said, if you work in a small company, you may be expected to perform several of these roles alongside each other.
What should I expect from my job as a newbie marketer?
As an entry-level marketer, you may take on several different tasks and learn while working. For example, if you’re hired as a content developer at a small company, you might also be responsible for copywriting, SEO, and social media content. (Don’t worry because then you won’t be expected to do all these tasks super advanced.)
If you enter as a digital marketer, you will probably take on several tasks depending on the needs of that company; for example, you will be entrusted with advertising in different media or if the company does not have a strong website, you may be asked to create a Design a site for it and strengthen its SEO so that it ranks high in Google.
To read What exactly is digital marketing? Click on the link.
