Introduction of digital marketing jobs

Marketing means communicating with the audience at the right place and time; This means that you need to connect with your audience in the place where they spend most of their time.

Introduction of digital marketing jobs

One of the consequences of the rapid growth of Internet use in Iran is the increase in people’s trust in online shopping; So that the online shopping of Iranians from online stores increases by about 60% annually.

Increasing people’s trust in online shopping and increasing their presence on the Internet has caused the marketers’ playing field to change from offline to online.

Marketing means communicating with the audience at the right place and time; This means that you need to connect with your audience in the place where they spend most of their time. Since people spend most of their time on the Internet, the importance of business presence in the online space has doubled. This importance has caused the digital marketing work areas to be paid more attention than before.

By reading this article, in addition to the field of digital marketing, you will get to know jobs, prerequisites and skills required for each job title. You can also become an expert in these fields by participating in online digital marketing courses.

Digital marketing

Digital marketing includes all marketing activities that use the internet platform. In fact, businesses use digital channels such as search engines, social networks, email, other websites, etc. as a lever to reach their current and potential customers.

With the help of digital marketing, compared to traditional marketing methods, businesses can reach a large number of audiences and target potential customers who are more willing to buy or use their services. In addition, digital marketing methods will be more cost-effective than traditional methods, and it will also provide the possibility to measure the success and effectiveness of advertisements on a daily basis.

Entering the field of digital marketing and using its methods has benefits for businesses, some of which are mentioned below.

Four main advantages of digital marketing

The possibility of targeting potential service customers

When advertising is done through television, magazines or billboards, it is possible to know in a limited way what audience the advertisement is shown to and there is no control over it. For example, according to the demographic information of the neighborhood where the ad is made, it is possible to understand which people the ad is likely to be shown to; But this action is like a shot in the dark!

In digital marketing, it is possible for businesses to know their audience completely; In addition to targeting specific audiences and sending them a personalized message that increases the likelihood of converting them into customers.

For example, you can use some advertising features in social networks and show the advertisement to the audience according to variables such as age, place of residence, interest, network of acquaintances and even their behavior on the Internet. PPC advertising or SEO strategies can also be used to show the service to people who are more interested and have searched for it with a related keyword.

Finally, we can conclude that digital marketing allows you to do the necessary research to know the audience, based on which you can review your marketing strategies and ensure that you will reach potential customers.

And most importantly, digital marketing makes it possible to create groupings among target audiences; This is very useful and helpful when you have several products and services to offer.

Cost-effectiveness

Digital marketing makes it possible to review advertising campaigns on a daily basis and reduce the cost of those that do not have a good return on investment (ROI). In the case of traditional (offline) methods, it doesn’t matter how your advertising billboard performs, you have to pay for it in full anyway, whether it has a conversion rate for you or not.

In addition, in digital marketing you will have complete control over your spending. Instead of spending on click campaigns, you might prefer to spend on software that helps you create high-converting content on Instagram.

A digital marketing strategy allows you to make changes at the right time and ensure that your money is never wasted.

For example, if you operate in a small company with limited budget, you can invest in social networks, blog and SEO; Three strategies that will bring a high return on investment with a low cost.

Overtaking competitors

If you have a small business, it will probably be very difficult for you to compete with the top competitors in your industry; Many of them may spend millions of Rials on TV ads or even international advertising campaigns. Fortunately, through digital marketing strategies, you will have many opportunities to overtake your competitors.

Searchers don’t care about the size of the business, they care about which content is the best answer to the customer’s needs.

Additionally, social media allows you to reach new audiences through influencer marketing. Most people may not follow well-known businesses and famous brands, but they definitely follow one or more influencers, who by the way often publish content about the products or services they have used and are satisfied with.

For example, you might identify a number of long-tail keywords that are suitable for your service and produce a significant amount of quality content based on that and get better search engine rankings for those keywords; Search engines don’t care about the size of the business, they care about which content is the best response to the customer’s needs.

Having the ability to measure

Digital marketing will give you a view of all the important metrics related to your activity from zero to one hundred, these metrics include the number of impressions, subscriptions, visits, clicks and time spent on the page, the amount of interaction, etc.

This is one of the most important advantages of digital marketing. Perhaps traditional marketing methods are very suitable for purposes other than those mentioned, but their biggest weakness is the inability to measure properly.

In digital marketing, marketers will be able to see the definite results of their actions in real time. They can accurately calculate the ROI of all their marketing activities.

Introducing digital marketing job opportunities

In general, digital marketing is a collective effort; It means that professionals who are active in different fields share their knowledge and skills to achieve business goals. But the scope of each of these activities, knowledge and skills should be specified.

In the following, 13 digital marketing job titles are discussed, which can be adjusted according to the needs of businesses.

Digital marketing manager/expert

The digital marketing manager must be fully familiar with the available marketing strategies and tools and have the ability to direct advertising campaigns from the beginning to the end of the project according to the allocated budget. In addition, he must have a high team spirit and consult and guide the marketing team, sellers and other experts in this way.

Description of main duties

Planning and implementation of advertising campaigns
Management of various online marketing methods
Planning for search engine optimization and marketing (SEO)
Developing a program for email marketing
Planning the publication of content in social networks and how to be present in it
Measuring and measuring the performance of digital marketing campaigns and preparing relevant reports
Analyzing reports and optimizing performance and resource consumption
Identifying market trends and providing creative thinking and strategies for growth and development
Examining the conversion rate and developing its optimization plan

Required knowledge and skills

Bachelor’s or Master’s degree in Marketing or related field
Having work experience in the field of digital marketing
The power of analysis, point measurement and attention to details
Knowledge of various digital marketing tools including SEO, Google ads, click ads, content marketing, etc.
Ability to manage projects and schedule tasks
Ability to solve problems and think creatively
Having a high team spirit

The digital marketing expert also has the same job description and skills as the digital marketing manager; The only difference is that the expert is more involved in executive tasks and the manager in decision-making and planning.

For example, the digital marketing manager formulates a plan to implement an advertising campaign, and the digital marketing expert launches that campaign, performs relevant optimizations to achieve the best conversion rate, and finally prepares reports for the manager to review. provides to him. The manager analyzes the reports and decides to continue the path according to the existing conditions.

“SEO” search engine optimization specialist

Search engine optimization is a new concept and a completely new field of work. However, in this short period of time, it has great importance and value in businesses and has a strong role in their continuity and success. Therefore, this job position is considered one of the most demanding jobs in which every company and organization seeks to attract experts.

Obviously, the more competitive the space for employment, the greater the need to have a higher level of skill.

Now let’s see what kind of person is called an SEO expert.

Who is an SEO expert?

An SEO specialist, also known as SEO, is a person who helps to optimize the site for the search engine and improve the user experience to increase the rank and ranking of the site in search engines such as Google, Bing, Yahoo, etc.

In other words, the SEO specialist tries to rank on page 1 of Google search results (SERP) by using SEO techniques and methods to increase site traffic from search engines.

Description of main duties:

Mastery of internal, external and technical SEO techniques
Reviewing and analyzing site users and improving the user experience
Optimizing website pages
Search and find the right keywords that lead to more traffic
Examining the performance of competitors and providing a solution to compete and gain a higher position
Improvement and correction of title tag and heading tags
Internal and external linking
Backlink management and reporting
Preparing reports and statistics about the site’s status

Depending on the business policies, writing and producing content may also be one of the tasks of SEO; As a result, it is necessary for the SEO expert to have a good command of Persian language and writing rules and to have the ability to write SEO content.

Required knowledge and skills:

Mastery Search engine algorithms
Mastery of internal and external SEO technical issues
Mastery of Google Search Console
Mastery of keyword research methods
Mastery of SEO tools such as Ahrefs, MOZ and…
Experience in marketing, content production and SEO
Creative and strategic thinking
Ability to diagnose and solve problems
Having high writing skills
Ability to work as a team and individually
Familiarity with Google Analytics and its reports, relative familiarity with CSS and HTML
High analytical and time management skills
Familiarity with user experience (UX)

“CRO” conversion rate optimization specialist

The CRO expert is responsible for optimizing the conversion rate by analyzing the customer journey and the sales funnel.

Conversion rate optimization generally refers to the process of increasing the percentage of site visitors who take a desired business action. This action includes registering an email address, joining the site or filling out a form and giving personal information.

In this process, the CRO expert tests the effectiveness of various elements and methods to finally reach the best path to convert the audience into a customer according to the business.

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This optimization is very important because it increases the efficiency of marketing activities.

Main features description:

Identify and manage key conversion points in the sales funnel
Managing and optimizing landing pages, website CTAs and lead generation forms
Conduct A/B testing on a regular basis and evaluate the performance of CTAs
Collaborate with blog, email and social media experts to optimize conversion rates
Increasing the conversion rate and creating qualified leads for “MQL” marketing
Improving the conversion rate of leads to customers
Increasing the efficiency of the sales funnel

Required knowledge and skills:

Familiarity and mastery of marketing concepts such as sales funnel, customer journey, etc.
Familiarity and mastery of site analysis tools
Familiar with A/B test concepts and inbound marketing methods
Ability to analyze data
Familiarity with Google Ads, Google Data Studio and user experience
Ability to analyze advertising campaigns
Familiar with copywriting concepts

Content Strategist/CS

Content strategy in simple language means planning for production, distribution (reaching the audience) and management of functional content.

In general, the content strategist is in contact with four teams consisting of the business manager, the marketing team, the SEO expert and the content manager, and receives the tips of each and finally compiles a content strategy document.

Description of main duties:

Determining the three goals of content marketing in accordance with business goals with the help of the content manager
Elaboration of the content strategy document with the help of the content manager
Monitoring, review and analysis of competitors’ content programs (benchmark)
Planning content campaigns

Required knowledge and skills:

Mastery of strategic management topics
Mastering the principles and concepts of marketing, advertising and branding
Mastering the content marketing process
Mastery in writing and editing Farsi language (and other languages required by business)
Mastering the brand identity of the employer and the industry
The ability to identify the problem and set communication goals based on it
Having the power of creativity and ideation in determining content topics and formats
Familiarity with offline and online publishing and content management methods and tools (media literacy)

Campaign manager or advertising campaign manager

In a general definition, it can be said that people who manage, plan and evaluate different advertising campaigns are called campaign managers. Campaign management is the process of planning, implementing, tracking and evaluating a specific marketing and advertising program.

In addition to managing and planning the campaign, the campaign manager must supervise its correct and regular implementation and analyze reports related to the campaign.

Description of main duties:

Setting up and compiling the “Action Plan” for the exact implementation of the campaign
Defining the budget for campaigns and providing detailed reporting of its spending
Setting up a report on campaign results and analyzing and evaluating them based on the key performance indicators defined by “KPI”
Collecting and categorizing data from customers and advertising agencies
Analysis of all marketing channels (ATL, BTL and TTL)

Required knowledge and skills:

Mastery of digital marketing and various digital campaigns
Mastery of online tools to evaluate the performance of campaigns such as Google Analytics, Google Tag Manager, A/B test, etc.
Mastery of Google advertising tools
Familiarity with various click advertising platforms
Having strong communication and public relations skills
Having a team spirit
High analysis power
Creative, creative and strategic thinker
Familiar with market research and review of competitors and customers

Email/EMS marketing specialist

Email marketing is one of the oldest methods of marketing and advertising online. It may seem that email marketing is used less today than in the past, but this has not reduced its effectiveness and importance.

Using skills such as content marketing and copywriting and tools such as mailchimp, an email marketing specialist can create a productive input channel to attract audiences.

Of course, the work of an email marketing expert does not end only with sending emails, but he designs and implements practical strategies to introduce and increase brand awareness, create loyal customers and interact with them.

In fact, an email marketing expert is interested in communicating, engaging, engaging and retaining customers.

Description of main duties:

Preparing and compiling email marketing strategies
Design and implementation of email advertising campaigns
Reviewing and optimizing the email bank
Analyzing and improving the open rate of emails
Email template design and framework
Optimizing emails and testing correct display on different devices
Conduct A/B testing
Email campaign report analysis
Design and implementation of email automation
Familiarity with different email marketing platforms

Required knowledge and skills:

Familiarity with marketing and brand management concepts
The skill of creating dynamic interaction with the audience
Familiarity with data-driven marketing and analytical power
Ability to generate sales leads
Familiar with content marketing and copywriting skills

User experience/UX designer

In the past, design meant the graphic design of the product and focused on its appearance, but with the advancement of digital technology and people’s expectations of digital interactions, this need is here.

It has been decided to pay more attention to the feeling that is created in the user by using the product.

User design means the process by which the designer tries to determine what the user’s user experience is when working with the product.

In fact, the role of the UX designer is to create a pleasant experience for the audience when using the product, site or application.

Description of main duties:

Collecting data and analyzing them into quantitative and qualitative information through product search
Data analysis based on product availability and usability
Ability to investigate the effects of business goals, marketing and branding on design
Persona and scenario setting
Information architecture
Frame and prototype construction
Product testing

Required knowledge and skills:

Mastery of user experience (UX) concepts
Mastering the principles of interactive design and information architecture
Familiarity with specialized software such as Adobe XD, Sketch, etc.
Familiarity with related software such as Photoshop and Illustrator
Mastery in creating stories, personas, storyboards, framing and prototyping
Having creative and analytical thinking
Ability to solve and test issues related to accessibility, usability, new and old products using quantitative and qualitative data.
Interested in technology
Has strong collaborative communication skills
Getting familiar with market analysis methods and knowing competitors and similar products
Time and cost management

Analysis expert

The analytics expert is responsible for interpreting data and patterns and turning it into actionable information in order to make decisions and help with marketing strategies. He also implements data analysis models to identify customer behavior and purchasing patterns.

Description of main duties:

Collecting and interpreting data and designing and maintaining databases
Analysis of results and reports
Identify patterns and trends
Determining key performance indicators and monitoring them
Providing necessary reports to adjust marketing strategies

Required knowledge and skills:

Proficient in information modeling and reporting
Attention to details and accuracy
Mastery of data analysis and interpretation
Mastery of Google Analytics, Python or R, Power BI, SQL and…
Creative and analytical thinking
Strong and effective communication
Data visualization skills
Proficiency in Microsoft Excel

Social networks expert

Maybe a decade ago, a job as an admin or social media expert didn’t have a clear definition because networks like Facebook were just starting to work and not many people were familiar with how to use it. But today, with the expansion of social networks and the influence of the Internet in people’s daily lives, businesses have also turned to marketing in social networks.

In general, the person who is in charge of social networks must monitor, manage and update social pages continuously and all day and night and establish good interaction with customers.

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Description of main duties:

Compiling the content calendar of social networks with the help of the content manager
Writing, editing and publishing content in social networks in accordance with high-level documents and content calendar
User-friendly content management of social networks
Considering and identifying trends in social networks
Communication with influencers to promote content
Running social media campaigns and mini-campaigns
Measuring, analyzing and reporting indicators

Required knowledge and skills:

Mastery in writing and editing Farsi language (and other languages required by business)
Mastering all kinds of social networks and knowing the characteristics and coordinates of each of them
Mastering the content marketing process
Mastery of content management systems and content publishing tools
Mastery of copywriting (advertising)
Mastering the brand identity of the employer and the industry
Mastery of searching for content in search engines
Mastery of different types of content and content formats such as textual content, video, motion graphics, etc.
Mastery of content evaluation indicators
Having a customer-oriented spirit and the ability to respond and interact appropriately
Mastery of audience attraction techniques
Ability to brainstorm and create new ideas

Content manager

The content manager is responsible for zero to one hundred content production processes; That is, from the implementation of the content strategy to the process of content distribution and evaluation.

In fact, the content manager conveys a summary of the purpose and branding of a business to the audience in a simple language so that they can get to know and communicate with the business as soon as possible.

The following is a description of the main duties of this position.

Description of main duties:

Determining the three goals of content marketing in accordance with business goals with the help of a content strategist
Elaboration of the content strategy document with the help of the content strategist
Elaboration of blog content calendar with the help of Blogger
Compiling the content calendar of social networks with the help of a social network expert
Briefing content experts and ordering content for different teams (text, graphics, video, etc.)

Quality monitoring of the content production, publication and promotion process (from the perspective of content quality, form quality, compliance with the brief, goals, persona, content strategy and content calendar)

Continuous monitoring of measurement indicators and monitoring the success rate in achieving goals Content unit traffic management

Required knowledge and skills:

Mastery in writing and editing Farsi language (and other languages required by business)
Mastery of advertising, marketing and branding in offline and digital fields
Mastering the content marketing process
Mastery of copywriting (advertising)
Mastering the brand identity of the employer and the industry
Mastery of content management systems and content publishing tools
Mastery of different types of content and content formats
Mastery of content evaluation indicators
Mastering the principles of SEO content

Digital marketing strategist

Digital marketing strategists advise and plan businesses to implement advertising campaigns. In other words, they tell businesses how to best use the Internet and digital tools to achieve their organization’s goals.

Digital marketing strategists have high analytical power and plan and formulate marketing action plans by analyzing data, reviewing and comparing the results of their campaigns with competitors.

Description of main duties:

Developing digital marketing strategies
Checking and analyzing site traffic metrics and providing solutions to increase site visits
Monitoring search engine optimization and marketing, marketing and sales performance in order to predict future trends
Establishing strong interaction and communication with customers and target audiences with the help of design Advertising campaigns and interaction in social networks
Determining key performance indicators (KPI) and reviewing them
Determining digital marketing goals based on the macro marketing goals of the business
Plan to improve conversion rates

Required knowledge and skills:

Having problem solving skills
Familiarity with digital marketing tools (SEO, content marketing, Google ads, etc.)
Mastery of strategic management concepts
Ability to translate business goals into operational plans
Mastering internet identity and branding
Familiarity with project management
Proficient in communication skills and team work spirit
Ability to analyze data and familiarity with data analysis tools

Blogger

A blogger is a person who writes articles on the site and his main task is to respond to the needs and concerns of the audience.

The following is a description of the main duties and skills required for this position.

Description of main duties:

Elaboration of blog editorial calendar with the help of content manager
Writing and editing blog articles according to high-level documents
Publish content according to the editorial calendar
Measuring, analyzing and reporting indicators

Required knowledge and skills:

Mastering the brand identity of the employer and the industry
Mastering the contents of the goals document, persona document and content strategy document
Mastering the content marketing process
Mastery in writing and editing Farsi language (and other languages required by business)
Mastery of copywriting (advertising)
Mastery of searching for content in search engines
Mastery of different types of content and content formats
Mastery of content management systems and content publishing tools
Mastery of content evaluation indicators

Visual content expert

The main goal of a visual content specialist is to highlight the identity of the organizations they work with. They give a specific identity to the content by using different software. This identity includes fonts, shapes, colors, images, photography, animation, logo, video effects, etc.

Therefore, every visual identity expert must have the ability to solve problems and establish a relationship between the audience and the employer.

Description of main duties:

Production of various content formats such as images, videos, motion graphics, infographics, etc. according to the needs of the employer
Coordination with content calendar
Required knowledge and skills:
Proficiency in graphic and editing software such as Photoshop, Illustrator, Premiere, etc.
Mastering the brand identity of the employer and the industry
Mastery of different types of content and content formats
Mastering the organization’s visual identity document
Mastering the contents of the objectives document, persona document and content strategy document
Mastering the blog, social networks and knowing the right content for each

In the end, we remind you that digital marketing means providing and selling services using online marketing methods such as social network marketing, search engine marketing, email marketing, etc.

In fact, the number one rule of marketing is to make the right offer at the right time and place. Considering the pervasiveness of the Internet, it is not surprising that today the right place is the online space. That’s why you need to have an online presence to get the best results.

As you know, the online space and digital tools are very diverse and extensive, and their use requires expertise and skill. Businesses can benefit from different areas of digital marketing according to the type of activity and their presence in the online space.

To read The most important SEO techniques to increase organic traffic in 2021 Click on the link.