The latest SEO techniques! By using SEO techniques and site optimization, you can have a more visited site. The more visitors your site has, the more likely it is to create customers you can count on. , more than.
By using SEO techniques and site optimization, you can have a more visited site. Having a popular site that has a large number of visitors every day is the desire of all site managers.
The more visitors your site has, the more likely you are to create customers you can count on. This has nothing to do with the type of your site. If your site is a product store, or a specific service provider, or if it intends to provide information, or even an entertainment provider, you definitely need visitors. There are many ways to drive traffic to your site, but the most effective way is definitely SEO.
SEO is a set of strategies and techniques that can help your page rise in the search engine search list, and sales are possible with the help of SEO. By doing this, your site will be seen more and you can continue your work more seriously. If you feel that you have enough knowledge about the principles and generalities of SEO and have a general view of SEO and are now looking to increase your awareness in this field, do not miss reading this article.
When designing a website (or when you’re new to SEO) there are some important basics that you need to know. Things like:
- Keyword research
- Optimization of meta tags, description tags
- SEO content production
But what about after that? You may have mastered all 3 of these things, but you are not yet ready to implement advanced techniques and attract high traffic. In this article, we introduce 23 SEO techniques to help you optimize your website. We will also explain how to implement them step by step. Before starting, we will introduce the methods by title.
The latest SEO techniques that you will read in this article include:
- Conscious selection of suppliers
- Choosing a template that is optimized for search engines
- Using a dedicated SEO plugin
- Changing the permalink structure
- Creating a site map
- Use of title tags (H) in all content
- Find your competitors’ strong pages
- Content production according to keywords
- Digital PR = high quality backlinks
- Correct use of internal and external links
- PPC testing, a solution to increase the conversion rate
- Always keep an eye on People Also Ask
- Broken links of competitors, a unique opportunity for the website
- Show off your expertise!
- Using the internal link to bring up the results of the second page
- Optimization of pages based on CORE WEB VITALS
- Content writers focus more on SEO
- Do not neglect Google Image
- Website design compatible with all devices
- Photo optimization
- Producing long content if possible
- Constantly creating and updating posts
- Focus on quality content
Today, people use search engines to get answers to their questions. Search engines allow us to find answers to our questions faster and more comprehensively. The most used search engine is Google. Definitely, all website owners would like their website to be at the top of this search list. The best way to do this is to get help from SEO. SEO is considered a set of strategies and activities that cause your page and site to be at the top of the search list according to the algorithms that search engines have.
Of course, this work has many advantages, such as:
A site that ranks at the top of the search engine results page is seen more and has a better chance of getting more traffic.
A site that is higher in the search list is more reliable and valid.
You can give your visitors more accurate and comprehensive information because SEO monitors the quality of the content.
If you are not familiar with SEO and site optimization, don’t worry. You have taken a big step by creating a WordPress site. We guide you to do this in the easiest way with the latest SEO techniques. Before reading these techniques, we must remind you that these techniques are compiled with the assumption that you are busy with your own activity and do not have much time for this work. Also, the developed techniques do not require much time to perform. Although there are other techniques for this work, we tried to bring the latest SEO techniques in this text, which are also very suitable for starting work.
Also, we focused mostly on Google search engine, because it is the most popular search engine and has given its algorithms to the public to a large extent. It goes without saying that these techniques can also be used to a large extent for search engines such as Yahoo and Bing.
SEO techniques to attract traffic in 2021
1- Conscious selection of suppliers
By choosing a suitable hosting provider that gives you good services, you can work better on SEO and optimizing your site. In its criteria for SEO, the Google search engine also considers the speed of the sites, and by choosing a suitable host, you can take a big step towards this goal. In addition, The distance between the server you use and the visitors is also important and affects the speed of the site. Also, Google has given some points in its algorithms for sites that have HTTPS; Your hosting provider should be able to provide these services properly. If your hosting provider does not provide you with good and suitable facilities, it is better to think about changing it.
2- Choosing a template that is optimized for search engines
The template you choose plays an important role in your site’s SEO. Templates create the appearance of the site and can provide new features and should not be designed in such a way as to create a problem for the site’s SEO. For example, the format of your site can affect the speed of your site, which is an important issue in site optimization. For better SEO of your site, the codes in your template should be correct and clean to get you higher in search engine results. Therefore, be careful in choosing a template for your site. Fortunately, there are not many templates that are optimized for search engines, and you can get closer to the top of the search engine search list by choosing these templates.
3- Using a dedicated SEO plugin
If you are new to WordPress, you may not be familiar with the plugin. Extensions or plugins are so-called small softwares that add special features and capabilities to your site. Plugins can do almost anything for your site and help improve your site’s SEO. A number of plugins are specially made for site optimization and SEO and can help the site rank in the search engine list. These plugins can provide you with small and targeted features like creating a sitemap. For even better results, you can choose a complete SEO plugin like Yoast, which provides a set of focused features for site optimization. Your site adds.
4- Changing the permalink structure
Permanent links or permalinks are links that point to a specific page on your site. A permalink or unique link is an address that people use to refer and link to a specific page of your site, and its appearance is important. Try to choose names with meaning for these links because it has a positive effect on the mentality of men and is very efficient and useful in the SEO of your site and improves the ranking of the site. There are some permalinks that contain completely irrelevant numbers and letters. These permalinks do not provide any specific information to the search engines, but by creating a suitable link address using keywords that are related to the content of the page, the search engines We encourage them to rate our site more and put us at the top of their list.
5- Creating a site map
Another SEO technique is sitemap. A sitemap refers to a complete list of all pages and content within your website, usually designed with a proper hierarchy and organization. The sitemap is a quick way to get good information from the contents of the site. Although this map is designed for visitors and people who refer to your site, it actually gives accurate and good information to search engines and bots that are called crawlers and search your site, which will definitely help in optimizing your site. It has a significant effect on search engines. Although the site map itself does not affect the ranking of the site in search engines, it is considered a very valuable tool for SEO. A sitemap allows crawlers to see your entire site and better understand how concepts and pages are related to each other and how pages are related to each other. This makes it easier for search engines to rank your site and also provide relevant content in user searches. Adding a sitemap to your site is easy. You can create a sitemap for your site using the Google XML Sitemaps plugin or the Yoast SEO plugin.
6- Using headings in all contents
While the crawlers can monitor your site well by using the sitemap, but in order to better understand the content on your site, it is necessary to match your content titles with keywords and what makes the visitor. Do. Crawlers can get good information about the content through the title of the content. For this, it is enough to use the Heading 1 and Heading 2 tags, etc., for the headings and sub-headings of each article in the WordPress editor.
Regardless of the benefits of this work for site optimization and SEO, having different titles and sub-titles for the contents of your site allows the visitor to receive the contents of your site more easily and have a better sense of your site. Encourage him to trust the contents of your site. This beautiful visual view breaks up your content, which makes it easier to understand. It also reminds crawlers of the relationship between headings and subheadings and greatly improves the site’s SEO. Don’t forget to always use the title options in WordPress to stay ahead of your competitors.
7- Find the strong pages of your competitors
The more you know about your competitors’ SEO strategy, the stronger your performance and the higher your rankings. Therefore, it is necessary to check and analyze the sites of your competitors in order to understand what technique and what type of content they have used for which part of their site and what results have been obtained from it. Then get a general summary of it and implement it on your website.
The first step to get started is to find strong competitor pages to understand where the traffic is coming from. This will help you create an overall roadmap that includes:
- key words
- Link building opportunities
- The possibility of improving the quality of content
- Keywords cannibalization
To find the strong pages of your competitors, just go to the semrush tool and enter the address of your desired site. Many Iranian sites offer shared accounts of many tools.
This tool gives you an approximation of the competitor’s site traffic. By referring to the pages section, categorize the pages based on the incoming traffic so that the most visited website pages are displayed for you. By applying this method, you will find pages with high performance of your competitors. But this alone is not enough and you need to have a more comprehensive view so that you can find the reason for receiving visits from these pages and by applying their strengths to your pages, become part of Attract that traffic to you.
This technique helps you target page analysis in the first place, unlike methods that focus on keywords, and also using this tool helps you find competitor pages that have already You were unaware of their existence in the market. By entering the “Competitors” section, you will be given a list of competitors’ domains, common keywords and estimated traffic. Then you can analyze each of the domains individually and examine its strong pages.
8- Creating content according to competitors’ keywords and keywords
Keywords are words that describe the topic of the content. For example, you may choose the keyword “site optimization” as the topic of your content and in the content, you will focus on site optimization and site SEO methods. By doing this, you have made it more likely that users will type this word in the search engine. Researching keywords and choosing the word or keywords for a content is very important and should be repeated as much as possible in the text, title and sub-headings to help search engine crawlers understand the topic of the text and increase your chances of getting to the top of the search list.
There is one important thing about keywords that you need to be very smart in using them. It is better not to forcefully and irrelevantly insert your keywords into the text, which will offend users and lose their trust in the site. Also, avoid using keywords together because it has no place in the latest SEO techniques and according to Google’s new algorithms, it has no effect on the Site SEO has a negative effect.
When designing a content strategy (content calendar), it is necessary to pay attention to these two points:
- Optimizing content produced in the past
- Production of up-to-date content
Although periodically updating the content can be a more effective strategy to start work, but today most sites routinely include and do this work in their work series. So it is necessary to focus your efforts on creating new content. But the mistake that most SEOs make is creating content aimlessly. You must have a specific purpose and reason for producing any content, and this means that every website must design a content calendar in accordance with its organizational strategic goals.
To speed up the process of designing your content calendar, you can pay attention to the keyword gap section in semrush, this will give you a list of keywords that your competitors rank for, but you haven’t done anything for those words, so to speak We call that keyword chat. You can then create content around these words to fill in your weaknesses.
In the keyword gap section, you can enter your domain along with 4 domains of your competitors. By clicking on the compare button, you will get more detailed information about the keywords. But it is better to pay more attention to the “comparison” section At the top of this section there are various filters. ‘Missing’ shows the words that your competitors are ranking for, unlike you. While “untapped” are words in which at least one of the domains has a rank. In this section, it is better to filter the results according to the search volume or difficulty of the keyword, according to the authority domain of your site. If your domain is just launched, it is better to choose keywords with low difficulty.
Please click to see website design examples.
You should use these words to strengthen your strategy so that you can produce content that can get a share in places where your competitors were getting input and you were unaware of it.
Avoid bringing keywords together because it has no place in the latest SEO techniques and according to Google’s new algorithms, it has a negative effect on the site’s SEO.
9- Digital PR = high quality backlinks
Another SEO technique is getting high-quality backlinks. One of the biggest challenges of SEO is how to get quality backlinks. Backlinks are part of the 3 main ranking factors of Google, and although there are different link building strategies, it is not always easy to implement.
Google clearly stated about link building that: “The best way to encourage other sites to send relevant, strong and quality links to your website is to create unique and relevant content that will lead to an increase in your natural visits.” . Creating quality content will lead to rewards (increase in rank). The more useful your content is, the more users will be attracted to it and the more willing they will be to link to it.”
And one of the best ways to get a strong link for a good content is to use Digital PR. Always assume that you produce and publish content that journalists and publishers want to use in their articles and link to them. Content like:
- Infographics
- Up-to-date scientific studies and articles
- Statistics and expert opinions
In short, you need to think like a PR expert and act like an SEO expert. This method does not include the presentation of advertising content through news networks or websites (reportage-advertisement), but the goal is to receive links through quality content resulting from a strong communication strategy. The advantage here is that a fresh and attractive topic can get a lot of links from websites where your potential customers are.
Digital PR includes benefits beyond just building a few links, including the following:
- Generate relevant traffic
- Creating conflict in social networks
- Increase brand credibility
- Creating a connection between the brand and the audience with whom you have common interests
- Sales Management
10- Correct use of internal and external links
Google and other search engines pay attention to how your site and its contents are connected to other contents on the site as well as to other sites. By creating lots of links in your posts and pages, let the crawlers know how your content is related to other similar content. By providing various internal links to your site, you will encourage visitors to link to other relevant content on your site, which in turn shows search engines that your content is valuable.
As with keywords, you need to use this strategy very smartly. If you add too many links to your content or use too many links pointing to irrelevant pages, your SEO and search engine rankings will likely suffer. For external links, try to link to sites whose rank in the search engine search list is higher than your site. This will help SEO and optimize your site. Improve your position in the search list by intelligently using internal and external links.
11- PPC test, a solution to increase the conversion rate
CTR, which is the conversion rate, is one of the main factors in determining your position on the search engine results page. Most of the time, the effective factors in the amount of clicks and input of your website are these two things:
- Title Tag
- Meta description (description tag)
These two components are the most available factors at your disposal in the field of SEO, in other words, these are the few things that you can work on to improve your content. But how do we know which title and which description tag will bring us the best entries? The best way is to test different situations.
For this, consider a medium-term period where you add and subtract different factors each time you publish content and write them down each time to reach your ideal combination, although different factors may be effective. If you don’t have enough time and patience for this task, you can use PPC campaigns to evaluate your titles and descriptions. Even if you are not running large campaigns at most giant companies, you still need to consider a small budget to evaluate different combinations of titles and pages.
In this way, it is necessary to adjust and plan your campaign in such a way that you can evaluate the impact of each factor independently:
- To evaluate the best title, try at least 3 different titles keeping the same description and check the entries in each case
- To evaluate the best description, try at least 3 different descriptions keeping the same title and check the entries in each case.
- While running your advertising campaign, using the data that you already have Put your top keywords in your title and meta descriptions to get more entries.
12- Always keep an eye on People Also Ask
Today, the results page does not contain only 10 results, and SEO specialists should try to make the most of all the data and sections available on the results page. One of the features that SEO specialists can use is the People Also Ask section. According to the Semrush Sensor report, results pages including this section have experienced a 40% increase, both on desktop and mobile.
There are several reasons why you should pay special attention to this feature, here are a few:
With this feature, you can be displayed twice on the results page, the first time in the People Also Ask section and the second time as an organic result. This feature is not available in featured snippets.
This feature helps you to be more visible to potential customers because 75% of the time, when this feature is activated, it is part of the first 3 results of the page.
In a situation where Google does not have a complete understanding of the user’s request, if your content is related to his request, you will be displayed directly.
It may be interesting to know that many digital marketing professionals do not pay attention to this feature, so it can be a great opportunity for you to make the most of it. You may ask yourself how to achieve this part? Achieving this feature is determined by Google itself, but there are steps you can take to increase your chances of achieving this important feature. To do this, do the following:
- Find search results related to your keywords with the Semrush Position Tracking tool and use the PAA (people also ask) filter to identify opportunities related to your keywords.
- The Organic Research section shows you which words you rank for but are not in the corresponding PAA.
- Using the Keyword Overview section, get to know the words that are specifically for appearing in PAA.
- Seo Writing Assistant introduces you to the phrases that are the main concern of the user. By knowing this group of phrases, you will have a more accurate understanding of the user’s needs.
13- Broken links of competitors, a unique opportunity for the website
Broken links are links whose destination page no longer exists for various reasons. In the previous section, we discussed the difficulty of building quality links, but there is a great technique that you can use, one of which is link building through broken links.
The principles of this technique are based on the fact that you look for broken links and after finding them, you start creating content about it. Then, ask the website admin to change that link and place your website as the destination link.
An effective method in this technique is to find links that are directed to your competitors’ 404 pages. To do this, enter your competitor’s domain in the Semrush Backlink Analytics tool, enter the indexed pages window and enable the target URL error option. These are 404 pages that exist on your competitors’ sites. If you enable the domain filter, the number of domains that have linked to a specific page (here with a 404 error) will be determined. By clicking on each of the links, you will receive additional information about it. Selecting the backlink option and activating follow, links that lead to 404 pages and are of follow type will be displayed for you.
This whole list is a golden opportunity for you to get these valuable links. Contact the website owners and offer them to replace the broken link with your content. This will also be beneficial for them, because broken links will not bring a good user experience to the users of that website.
14- Show off your expertise
Google always seeks to display the best results to meet the needs of each user, and for this reason, in addition to optimizing keywords, you should also seek to optimize topics. In order for keywords that have a transactional concept, in other words, the customer uses it when he intends to buy, to rank higher (such as buying a plane ticket), you need to show more expertise, for this purpose, it is necessary to use pillar pages. use.
Are you familiar with the concept of Pillar Pages?
The basis of this method is to produce several related contents that will eventually link to a single article. Sub-contents should answer more specialized questions about the main content and also link to it. This strategy will help you optimize for long tail keywords.
By implementing this method, your website becomes an expert website in the subject of your activity and shows Google that you are an expert in that field. However, sometimes you don’t necessarily need to focus on creating content based on keyword research (you also need to find topics that may not be covered on the web).
In fact, producing content around trending and emerging topics is as important as critical content, which can be bolded on social networks. Sub-contents may not result in massive monthly traffic by themselves, but they have a great impact on the progress and rise of the main content that it represents.
15- Using the internal link to bring up the second page
Do you have keywords that are on the second page and tend to come to the first page of search results? An effective solution for this is to add internal links to these pages. Internal links both increase the ranking and send a signal to Google about the relevance of the pages. Internal linking strategies are usually underutilized, if this same point can send your content from the second page to the first page most of the time.
16- Optimizing pages based on Core Web Vitals
In 2021, Core Web Vitals will become one of the main factors for ranking, which are influenced by various factors, such as:
- Being mobile-friendly
- Website security
- Https
- Instructive interstitials
You may be familiar with many of these things and you have observed them before, but web vitals is a concept that you need to pay more attention to later. This recently launched criterion is a combination of various indicators related to speed, responsiveness, etc., which more precisely includes these concepts:
Largest Contentful Paint
LCP is the time it takes for the content of a page to load completely. The ideal time for this indicator is 2.5 seconds.
First Input Delay
FID is the amount of time it takes for a page to become interactive. The ideal time of this indicator is 100 milliseconds.
Cumulative Layout Shift
The CLS index indicates the amount of unexpected changes related to a page, which should normally be below 0.1.
According to Google:
“Blind web vitals are subcategories of web vitals that apply to all web pages and should be measured by all website owners. Each component of core web vitals represents a part of the user experience. Also, each of these components can be measured.”
You can check this criterion in the Enhancement section of Google Search Console.
17- Website design compatible with all devices
Today, people use their mobile phones to browse web pages more than ever before. You must be careful in designing the site, which is fully compatible for any type of device and shows your site correctly. Google emphasizes this very important and applies it in its rankings. If your site is consistent, your chances of appearing in the higher ranks of the search list will be much higher. WordPress users should pay attention to this issue and choose their theme accordingly. Of course, now most WordPress themes are compatible with all electronic devices. Just don’t forget that your template should also have other features for SEO.
18- Optimizing photos
Photos are only related to your site and they add a visual touch to your site and make it easier for the visitor to browse through the content. As you know, images can have an effect on the site’s SEO. For example, the quality and size of photos can be very effective on the loading speed of your site, a factor that is also effective on your site’s SEO. Also, crawlers will get a better understanding of the content by reading the information attached to the photo. The name of the photo and the description inside the photo (Alt text) are among the information attached to each photo.
So be sure to pay attention to the size and quality of the photos on your site and optimize them, and also use meaningful names and words for the photos and their descriptions, or even keywords if possible.
19- Don’t neglect Google Image
If you haven’t paid enough attention to the Google Images section, you should know that you are missing a great opportunity. Image searches have experienced strong growth in recent years. Many people think that image SEO is only about placing alt tags in images, when it is more than that. If you do your best to optimize your images, you will have a high chance of appearing on the Google Image results page.
But where to start? In short, you need to pay attention to the following:
- Alt tag
- File name
- The size of the images should be appropriate
- Reduce image file size
- Designing sitemaps for images
- Placing your images on a CDN
Granted, it may seem difficult to go back and do each of these things for your previous images, but the least you can do is implement them for the images you want to put on your website next.
20- Producing long but quality content if possible
When Google’s algorithms plan to rank content, they pay special attention to high-volume content. This does not mean that content that is not long does not contribute to the ranking, but the impact of long content is much greater. You should always try to categorize your comprehensive content with appropriate titles and sub-headings and use keywords to make it easier for crawlers to understand your long content.
Long content is also more attractive for readers because it makes them get more comprehensive information and also by reading them, they spend more time on your site, which can be very effective in your site’s SEO. Therefore, when creating content for your site, always try to give more comprehensive and complete information to the reader in order to make your site appear more authentic and have a more positive effect on your site’s SEO. You can even edit the content that you have already published on your site and turn it into stronger and more comprehensive content than before.
21- Content writers of websites focus more on SEO and getting mentions
Have you ever noticed the existence of big brand names in the articles of different websites? Do you think brands pay website owners for each of these mentions? Of course not, these mentions may not even be mentioned in the strategies of these brands.
Most of the time, journalists, unlike SEO experts who use link building, consider brand mention as part of their writing principles. Although a journalist may consider his content complete with a brand mention, SEO experts know more about the intrinsic value of links received from news sites. Converting brand mentions into links is not a difficult task, it is enough to convince the admin of the news website that the created link will bring added value to them.
22- Continuously creating and updating posts
Another point that is mentioned in the Google algorithm is the frequency of content production. Old content has done its job in SEO or the SEO of your site. Try to regularly post new content on your site so that apart from responding to users’ needs, you can take a positive step in optimizing your site.
So, if you want your site to be seen at the top of the search list, try to start producing useful and useful content based on a specific order. Also, you should not ignore old posts. By updating them, you will prompt the crawlers to re-evaluate that text and give it a higher score.
23- Focusing on content quality
When Google and other search engines develop complex algorithms to rank websites, their goal is to help the most relevant and useful sites. The factors involved in the ranking in the algorithms as well as their effects are constantly changing, but the principle remains the same. If you want to succeed in your site optimization efforts, you should focus on creating quality content rather than cheating your site.
To produce high-quality content related to your site, be sure to pay attention to the needs of your site’s target community. The closer your content is to their needs and the more quality it is, the more interested they are in being on your site, and the more their presence is equal to your success in SEO and site optimization.
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