In your opinion, why should we choose Google Ads among the different advertising methods? As a digital marketing and advertising agency, we deal with many advertising methods and have repeatedly reviewed the feedback of each of them. Believe me, this many years of experience has proven to us that Google ads are one of the best and most targeted advertising methods in the world!
Over the years, we have seen many clients multiply their sales using Google Ads in a very short period of time. One of our clients was so satisfied with his ads that he said he hired 3 new staff to be able to respond to his clients! Another of our clients, which was a mobile online store, was able to increase its daily sales 6 times in a short period of time! That too with a very low and minimal cost.
In today’s article, which is the second article in the educational series of advertising in the Google search network, we want to tell you why using the Google Ads advertising method is even more obligatory for our business than our daily bread!
Now you may say that these words of ours are just your empty claims. So it is better to explain more precisely why Google Ads can transform your business. May you believe!
Google Ads is the best advertising method in the world
6 Reasons You Should Start Google Ads Now!
Next, I want to explain to you 6 different advantages that make Google Ads an ideal advertising method for businesses. stay with me
Advertising on Google is completely targeted
The Google Ads service with its wonderful targeting features allows you to display your ad only to users who are exactly looking for your services. What’s better than this? Let’s do a comparison. Let’s say you have a production of “disposable dishes” and you want to promote your products on Instagram. How likely are you to find users who need your product right now and are willing to order it through Instagram?
But it is different in Google ads. You only pay for audiences that search for keywords related to your business. This means that your ad will be displayed to the audience at the moment they are looking for your services. Targeting ads in Google
If someone searches for the phrase “buy disposable tableware”, they are definitely looking to buy this product. And that means your chances of making a sale (provided you have a quality product and provide good service) are really high. This level of targeting has never been possible in any other media.
Keep in mind that the more specific your business is, the more important it is to accurately target your audience. That is, it can be said that for a really specialized business (for example, a business that sells concrete pump machines), practically no other advertising method than Google can be imagined.
To read Digital marketing job market: a future full of opportunities Job fields + income Click on the link.
Advertising targeting in Google
Your expenses are completely optimized and targeted
In Google ads, the cost is calculated only for each click on the text of your ad, and displaying the ad does not cost anything. As a result, you are sure that your ad is profitable. Because you won’t pay anything for those who don’t choose your site. The cost of advertising on Google
Of course, let’s look at the other side of the coin. If your Google ads are not managed properly, all of your ad spend may turn into a loss. So you need to make sure that you set up your ad in the best way (in this book you will learn all the right principles for success in Google Ads.)
Please click to see website design examples.
The results of Google Ads are completely tangible and measurable
One of the most important advantages that digital marketing has over traditional marketing platforms, such as television or even face-to-face marketing, is that it is easily measurable. Measurability in Google Ads
In Google Ads, you have the possibility to see at any moment how many people click on your ads and enter your site. Also, the daily and monthly reports that are available to you will show you the most visited dates and times.
The variety of these reports is very high. You can carefully check all the details of your campaign and find out about the status of input, impressions, cost and many other indicators.
You can even measure the return on investment (ROI) of your ads thanks to the awesome features of Google Ads. This means you can find out how much you cost, how much you sold and how much profit you made. (And that is, in a word, unique!)
It’s safe to say that there is no report you want and Google Ads will let you down! These reports will help you a lot in analyzing the success rate and optimizing the ads.
Reporting on Google Ads ads
Google Ads will increase your sales instantly!
One of the most important features of Google Ads is that your sales increase immediately after the start of advertising. You charge your account, specify your campaign settings, and immediately after Google’s approval, your ad will start showing. From this moment on, you will be present in your relevant searches and have a chance to sell.
In fact, Google ads are one of the most effective advertising strategies. A solution that you will reap the fruits of today and you don’t have to wait for its results. Even methods such as banner ads (which usually require large budgets) do not have this quick return and are more suitable for branding your business.
The cost of advertising is in your pocket!
In Google Ads, you can specify the ceiling of the daily advertising budget. For example, you can determine that no more than 25 dirhams should be spent per day (you may ask why we don’t say tomans. Due to the sanctions and the impossibility of using tomans, we have to use foreign currencies such as UAE dirhams, US dollars, Australian dollars, Turkish lira, etc. .. to use). The cost of advertising in Google
Also, you can set the price of each word manually and at your own will and make sure that you are paying a reasonable price for each click.
Your competitors are using Google Ads
To find out how much your competitors use Google Ads, just search for a keyword related to your business on the Google site.
To better understand the issue, it is not bad to know that in an industry like airline agencies, especially in the days before the holidays, there may be more than 30 travel agencies advertising on the word “online ticket purchase” at the same time. All these agencies are in a momentary competition with each other and have launched a full-scale war to be higher in Google results! Why?! Because they want to, and of course, their advertising costs will return at a significant rate.
In fact, thanks to the high efficiency of Google Ads, every time you start your ad, you’re one step behind your competitors who started before you, and one step ahead of those who haven’t started yet! (The sentence was heavy and a few minutes of deep breathing is recommended).
Maybe now this question has been raised for you, considering this highly competitive market, what chance will you have to get results from these ads? I will also tell you to please stop making excuses. I promise you that no matter what industry you are in, you will still benefit from this market.
Also, don’t forget that most of your competitors know nothing about the principles and techniques covered in this book. We’ll tell you how we’ve been able to get great results for our clients, even in the most competitive domains, and arm you with the knowledge that will be the key to winning the Google battles. Just trust us and put our words into practice.
Now, let’s review the said benefits once again with this attractive comic. (Apparently this lady has a really competitive personality.)
Advantages of advertising on Google
Now you know why Google Ads is so popular and you are eager to get started. So it’s time to warn you: starting ads without knowing Google Ads can lead to a disaster very soon.
To read Securing Your Website: how to protect your website from cyber attacks? Click on the link.
